Rebuilding newsroom reach through multimedia and data.

When I stepped into the Sun's newsroom, we had a century of heritage but a distribution problem. The reporting was strong — the digital reach wasn't. A generation of readers had moved to short-form video and social platforms, and the paper wasn't showing up where they lived.

I rebuilt the multimedia operation from scratch. That meant developing a video brand, designing repeatable story formats for social, building a news grid system, and creating the visual language that made the Sun's journalism feel native to the platforms its readers actually used. The cross-functional work — sitting at the intersection of editorial, design, and distribution — is where the real learning happened. We secured $30K in funding for projects and equipment, reached 3M+ monthly across platforms, and figured out what it actually takes to make local journalism move.